Month: July 2012

A quick guide on the Why,When and What to Gift to Women.

Sigmund Freud once asked, “What do women want?’’. Well, the answer to this mystical and mysterious question is quite simple. All women want is a dash of appreciation, a bucket full of love and a bouquet of breathtaking flowers.

For the many roles that a Woman plays in our life from that of a mother, a wife, a daughter, a sister, an aunt and a friend, there are those many ways in which one can show their affection, gratitude and love in return. Gifts and a personalized message to her on her Birthday or universally accepted occasions like Mother’s Day, Women’s Day or Friendship Day is all that it takes to make up for a years’ worth of love received. It is sure to bring a big warm smile on her face.

Flowers are nature’s most wonderful gifts to mankind, thus you can adorn her home with the freshest flowers of the season, express your love by surprising her in the middle of the night with a huge Gift right next to her bedside, say ‘Thank You‘ with poise by cooking a sumptuous meal for her or follow the simplest ritual of pecking her cheeks in the morning when the sun rises.

Distance may separate us from our Mothers, Sisters or Friends, but technology and the internet have made it extremely convenient to send gifts across the globe to our loved ones. Statistics reveal that 73% of online gifting is done from Men to Women. A good website should offer a variety of gifting items ranging from Flowers, exotic plants, fashion accessories, gourmet hampers, feel good products etc.

A sweet delight or an exquisite hamper never fails to impress any women.

Quick Tips:

– Online gifting has made it very convenient to find international brands under all under one roof with delivery worldwide. Choose a website that offers an in-depth variety in products and good assortment of brands, flowers, foods, gifts, etc. This will help you send multiple products and will make your gift look greater than its value.

– Check for ‘Women Gifting’ tabs or ‘For Women’ tabs on the website. There you will find more women centric products or color options which can add the extra zing to your gift and appear more feminine and thoughtful to the receiver.

– Always keep the message on the card warm, personalized and generous. Any women would appreciate love which is explicit and detailed.

– Midnight deliveries are certain to add a surprise element to the overall gifting experience.

– Save up for that one grand gifting affair which is an annual feature in your list of expenditures. The one big fat gift can create a lasting impression on her mind.

– Watch out for ongoing promotions like Sales, Discounts or Promo Codes available on coupon sites, where you can save anywhere between 50% – 75% on your purchase.

To sum it all up; nothing can replace a bouquet of that one exotic flower that is grown at the other end of the world. You may buy it from an online gifting portal but the special woman you gift it to, will surely appreciate the thought and effort behind the gift and adore you for it.

History has it that expensive jewels, artillery, animals and other resources were offered by powerful kings and rulers as an ostentatious gesture, either to impressive a princess or while doing trading. The worth of a rule could easily be judged by the nature of gifts he would send. This legacy of relationship building has been handed down to the corporate world where the ‘Customer is King’ and ‘Shareholders are Family’. Today wine hampers, flowers and branded stationery have been accepted world wide as most commonly gifted items for any Corporate. We have seen a whole range of customized gifts like branded note pads, electronic tools, stationery and appliances being considered for gifting purposes. The call is the toughest when sending gifts to your clients and senior management, especially when a deal closure or a big promotion is round the corner. Though time and again, it has been proven that no gift can replace the warm gesture of sending nature’s beautiful wonders like flowers and plants. Among flower varieties, it is observed that Orchids, Lilies and Carnations are preferred for business gifting while the majestic rose is reserved for loved ones. Online gifting trends have shown that Gift Baskets which include a vintage wine and salty snacks, are the growing favorites of the MNCs. Assorted chocolates and sweet delicacies or an Italian Hamper comprising of olive flavored foods and wine, are newer babies entering the market, which has been predominantly ruled by flowers.

Different flowers signify varied meanings; though mostly specific to the country you are sending the gift. In China gifting flowers to Teachers is considered the most popular gesture of saying Thank You . In European nations, flower bunches of a single variety is usually the trend. The Phalaenopsis plant variety; belonging to the Orchid family of flowers, are considered very exotic and expensive in the West and are usually the first preference in USA for senior management and client gifting. Hunt down a bunch of the most exotic flowers or order a plant from across the globe and you’ll earn yourself the compliment and much awaited deal!

Due to budget constraints head offices would cast a clear differentiation in External and Internal Gifting. So while Gift Budgets for key clients, partners, external stakeholders may vary from $100 – $200 USD, employee gifting hits the ceiling at $80 USD. Here customized or unique gifts are sourced for external gifting while standard gifts are circulated across the company. It is a widely accepted practice to indulge in seasonal gifting during Christmas and New Years apart from the usual occasions like Birthdays and Anniversaries.

Tips: With companies expanding business globally, finding the right gifts for your partners in their country becomes a matter of reputation and relationship building. Several hundred websites and companies now specialize in corporate gifting, ensuring utmost attention to detail and customer satisfaction. They can assist in budget allocation, gifting options, packaging and delivering the gift with detailed reports and feedbacks as well.
– The biggest constraints faced are ensuring quality and timely delivery of the gift. Make sure you choose a reliable ecommerce website or agency with a proven track record.
– Choose a central agency with a worldwide reach to ensure standardization and freshest gifts.
– Be sure you have the correct and complete contact details before sending the list of recipients to your gifting agency.
– If your office is located far from the agency, call for physical testing of the gift samples and ask for diverse options from them so you can see the product for yourself.

Be sure you have researched well in advance and make wise decisions in choosing the right Corporate Gift!

View the Flora2000 Business Gifting Catalog