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Throughout History expensive jewels, food items, clothing and other resources were offered by wealthy kings as a goodwill gesture while doing trade with other kings and rulers. This legacy of relationship building has been handed down to the corporate world where, the ‘Customer is King’ and ‘Shareholders are Family’. Today wine hampers, perfumes and flower arrangements are accepted world wide as commonly gifted items for any Corporate. Continue reading “THE ART OF CORPORATE GIFTING”
