Handmade Down Under

Starting when he was still a teenager, Jonathan has built the best loved florist chain in Australia. What makes him special is that he is an expert florist and deeply concerned about their customer’s feelings, doing whatever is necessary to ensure that customers are always overjoyed with his service. Given Australia’s vast size and hot climate meeting and exceeding customer expectations, especially when it come to luxury flowers, can be quite a challenge, and it takes passion and love (plus lots of computers) to get it right each time. Flora2000 is proud to work with this Master Florist for all your premium bouquets and arrangements going to Australia & New Zealand
Jonathan & Team

Flora2000 at Florida Fest

Last week over Friday & Saturday, Flora2000 participated at the annual Florida Fest in Orlando. Our booth was visited by 1000s and we exhausted over 5000 copies of marketing material by 11am of the second day. A mad rush to the business center got us back on stock, but only till 4pm. Totally worth the effort as we throughly enjoyed ourselves and got to meet face to face many customers. See you all next year !
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Interesting statistics on our quality

If you believe that numbers have a story to tell, here are some of our numbers that speak volumes about our quality.

12.5% of all visitors on Flora2000.com buy

This is up from 11.5% a month ago and 7.5% in Jan ’07, which was when we polled many of our regular customers and they told us to improve our product range and site navigation. Since then, we been continually focusing here and the results speak for themselves. 12.5% is amongst the highest visitor to purchase rate in ecommerce and absolutely the highest for a floral service that does not advertise itself!

45% of all our orders are from repeat customers

In 2005 only 28% of orders came from repeat customers, again showing how our good product range and our improvements to customer service have gone a long way in winning the hearts and confidence of customers.

5 times decrease in customer queries and complaints

Despite business blooming to more than double since 2005, the numbers of order related queries and complaints have come down substantially. This is due to our introduction in Feb 2007 of a great order tracking system; and tweaking the shopping cart to offer better guidance in filling up accurate addresses and phone numbers.

3000+ unique products under management

Each of the 150+ countries that Flora2000 services has its own unique catalog of flowers, bouquets and arrangements, composed entirely of local flowers and styles. To manage such a vast range, the largest of any floral company, we have had to set extremely strong processes to ensure that our catalog is accurate, appealing and upto date, all year round. Not a small task at all.

All of us here at Flora2000 love making improvements to products, website features and deliveries, because we know that our customers appreciate it and come back and reward the world by sending more and more beautiful flowers. Please do send us feedback through the feedback area in your my account (preferred because it gets classified neatly in our feedback system) or by emailing Jose at Flora2000 dot com

Rehan at World Cut Flower Congress

RYK

The World Cut Flowers Congress is the annual gathering of the cut flower industry, held in (where else) Amsterdam. Your’s truly is a Keynote Speaker on how to use technology and processes to ensure quality and efficiency even while delivering in 150+ countries. The event is from the 8th – 10th of October and I’ll try and post a transcript of my address here.

Delivering smiles in Germany

Here are Derek & Christof (at their facility in Germany), who have been working together with Flora2000 since 2001. They deliver farm fresh flowers across Germany through courier and using a network of florists.

Germany is a top 5 delivery country for Flora2000 and much of this credit goes to these two who deliver remarkable quality, leading to extremely satisfied customers. If you have ever sent flowers to Germany through Flora2000, please give Derek & Christof a big hand.

FP Combo

Go smell the flowers

Stepping off the fast paced corporate treadmill, Jim & Emma resigned their jobs and decided to go on a tour of the great outdoors. This turned into a life changing experience allowing them to reflect upon themselves and think about their life. Now back to full time jobs in Dubai, they have put together a website, GoSmellTheFlowers.com, and are writing a book about their experience.

Jim & Emma

Hearing them and knowing how many out there are trapped in the rat race, Flora2000, tied up with GoSmellTheFlowers.com to encourage people to send in their life changing experiences. We will give 1 year of flowers, a bouquet a month, delivered anywhere in the world, to the whomever sends in the best story by the end of 2007.

Click on the GoSmellTheFlowers.com logo below to visit the site and hear Jim & Emma’s story as well as send in yours.

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All hands on deck

As the big V approaches and customers flock us for delivering their orders, all 60+ members of Team Flora2000 attend customer service stations to ensure round the clock staffing and service. Its a great experience for all of us attending the frontlines, touching customers and being close to their expectations and issues. Many of us, especially in senior management, look forward to this week because its a great learning experience for us.

We at Flora2000 place the highest emphasis on customer stasifaction, and no better opportunity for us to prove how passionate we are about customer satisfaction than this week. We have carefully planned out every step from product placement to order delivery and customer service to ensure that everyone who places their faith in us to deliver their feelings is glowing with happiness.