All About Flowers – Our Blog | Flora2000.com

Last week over Friday & Saturday, Flora2000 participated at the annual Florida Fest in Orlando. Our booth was visited by 1000s and we exhausted over 5000 copies of marketing material by 11am of the second day. A mad rush to the business center got us back on stock, but only till 4pm. Totally worth the effort as we throughly enjoyed ourselves and got to meet face to face many customers. See you all next year !

New Online Floral Delivery Service For Overseas Floral Deliveries Makes Debut

New York, NY, September 18, 2007 – When Flora2000 launched its internet site in 1999, the company set its sights at becoming the world’s leading online floral delivery experts for overseas floral deliveries. Now, with over eight years of experience in building specialized floral teams in over 150 countries, Flora2000 has reached its target. And, Flora2000 announced it is bringing that expertise to the U.S., making its debut in the Big Apple.

“We are especially pleased to be focusing our efforts in the most diverse city of the world,” said founder Rehan yar Khan.­­­ “Serving as the world’s melting pot for hundreds of cultures, Flora2000’s overseas floral delivery services are ideal for residents of the New York City metropolitan area. Now, companies doing business abroad, or New Yorkers of all persuasions can send flowers to those friends and family members to over 150 countries quickly and easily knowing they have chosen the leading international delivery experts.”

Khan explains that since its inception Flora2000 has focused on becoming the international floral delivery expert by creating a proprietary worldwide delivery system that ensures its customers take advantage of its network of the world’s most talented florists and the planet’s freshest flowers. And, offer them at competitive prices.

“At Flora2000 we are committed to meeting and exceeding customer expectations. We recognize that competition within the floral arena has become increasingly more active, which is why we have focused our attention on the international marketplace, building the most comprehensive worldwide floral distribution network,” he said.

Ordering is easy. Log onto Flora2000.com and simply select the country which you want flowers to be delivered. “The Flora2000 website also maintains a 24/7 online customer service live chat, which ensures customers can reach a ‘live,’ knowledgeable representative to discuss any possible queries that they may have,” notes Khan.

Credit card payments are handled over a secure 128 bit encryption system supported by GeoTrust; ensuring that one besides the customer has access to the information entered. Credit cards are charged upon confirmation of delivery.

For more information visit www.flora2000.com.

If you believe that numbers have a story to tell, here are some of our numbers that speak volumes about our quality.

12.5% of all visitors on Flora2000.com buy

This is up from 11.5% a month ago and 7.5% in Jan ’07, which was when we polled many of our regular customers and they told us to improve our product range and site navigation. Since then, we been continually focusing here and the results speak for themselves. 12.5% is amongst the highest visitor to purchase rate in ecommerce and absolutely the highest for a floral service that does not advertise itself!

45% of all our orders are from repeat customers

In 2005 only 28% of orders came from repeat customers, again showing how our good product range and our improvements to customer service have gone a long way in winning the hearts and confidence of customers.

5 times decrease in customer queries and complaints

Despite business blooming to more than double since 2005, the numbers of order related queries and complaints have come down substantially. This is due to our introduction in Feb 2007 of a great order tracking system; and tweaking the shopping cart to offer better guidance in filling up accurate addresses and phone numbers.

3000+ unique products under management

Each of the 150+ countries that Flora2000 services has its own unique catalog of flowers, bouquets and arrangements, composed entirely of local flowers and styles. To manage such a vast range, the largest of any floral company, we have had to set extremely strong processes to ensure that our catalog is accurate, appealing and upto date, all year round. Not a small task at all.

All of us here at Flora2000 love making improvements to products, website features and deliveries, because we know that our customers appreciate it and come back and reward the world by sending more and more beautiful flowers. Please do send us feedback through the feedback area in your my account (preferred because it gets classified neatly in our feedback system) or by emailing Jose at Flora2000 dot com

The World Cut Flowers Congress is the annual gathering of the cut flower industry, held in (where else) Amsterdam. Your’s truly is a Keynote Speaker on how to use technology and processes to ensure quality and efficiency even while delivering in 150+ countries. The event is from the 8th – 10th of October and I’ll try and post a transcript of my address here.

Stepping off the fast paced corporate treadmill, Jim & Emma resigned their jobs and decided to go on a tour of the great outdoors. This turned into a life changing experience allowing them to reflect upon themselves and think about their life. Now back to full time jobs in Dubai, they have put together a website, GoSmellTheFlowers.com, and are writing a book about their experience.

Hearing them and knowing how many out there are trapped in the rat race, Flora2000, tied up with GoSmellTheFlowers.com to encourage people to send in their life changing experiences. We will give 1 year of flowers, a bouquet a month, delivered anywhere in the world, to the whomever sends in the best story by the end of 2007.

Click on the GoSmellTheFlowers.com logo below to visit the site and hear Jim & Emma’s story as well as send in yours.

As the big V approaches and customers flock us for delivering their orders, all 60+ members of Team Flora2000 attend customer service stations to ensure round the clock staffing and service. Its a great experience for all of us attending the frontlines, touching customers and being close to their expectations and issues. Many of us, especially in senior management, look forward to this week because its a great learning experience for us.

We at Flora2000 place the highest emphasis on customer stasifaction, and no better opportunity for us to prove how passionate we are about customer satisfaction than this week. We have carefully planned out every step from product placement to order delivery and customer service to ensure that everyone who places their faith in us to deliver their feelings is glowing with happiness.